In contrast to “traditional” SEO, or search engine optimization, is a marketing tool rather than a type of marketing in and of itself. “The art and science of making online pages appealing to search engines,” according to Balance.
What matters most in SEO is the “art and science” component. Because it demands you to investigate and balance several contributing criteria in order to get the highest potential position, SEO is a science. The following are the most significant factors to consider while optimizing a web page today:
- Quality of content
- Level of user engagement
- Number and quality of inbound links
SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.
As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with the potential value from a product or service, it offers value for free in the form of written material
Social media marketing
Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.